{"id":1634,"date":"2024-07-04T15:03:17","date_gmt":"2024-07-04T13:03:17","guid":{"rendered":"https:\/\/human.wee-ti.de\/?p=1634"},"modified":"2024-07-04T15:03:18","modified_gmt":"2024-07-04T13:03:18","slug":"der-purpose-eines-unternehmens-ist-kein-marketing-trick","status":"publish","type":"post","link":"https:\/\/humanunlimited.de\/en\/der-purpose-eines-unternehmens-ist-kein-marketing-trick\/","title":{"rendered":"&#8222;Der Purpose eines Unternehmens ist kein Marketing-Trick&#8220;"},"content":{"rendered":"<p>Frank Dopheide, Kreativdenker der Medien- und Marketingwelt, in einem Deep Talk zum Thema Purpose als h\u00f6chste Instanz strategischer Unternehmensf\u00fchrung. Wie definieren wir Purpose? Wie finden wir den Purpose des Unternehmens? Braucht jedes Unternehmen einen Purpose? Ist es nur ein Marketing Trick oder steckt mehr dahinter?<\/p>","protected":false},"excerpt":{"rendered":"<p>Frank Dopheide, Kreativdenker der Medien- und Marketingwelt, in einem Deep Talk zum Thema Purpose als h\u00f6chste Instanz strategischer Unternehmensf\u00fchrung. Wie definieren wir Purpose? Wie finden wir den Purpose des Unternehmens? Braucht jedes Unternehmen einen Purpose? Ist es nur ein Marketing Trick oder steckt mehr dahinter?<\/p>","protected":false},"author":4,"featured_media":1635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Der Purpose eines Unternehmens ist kein Marketing-Trick&quot; - human unlimited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humanunlimited.de\/en\/der-purpose-eines-unternehmens-ist-kein-marketing-trick\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Der Purpose eines Unternehmens ist kein Marketing-Trick&quot; - human unlimited\" \/>\n<meta property=\"og:description\" content=\"Frank Dopheide, Kreativdenker der Medien- und Marketingwelt, in einem Deep Talk zum Thema Purpose als h\u00f6chste Instanz strategischer Unternehmensf\u00fchrung. 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