{"id":854,"date":"2023-06-14T16:27:08","date_gmt":"2023-06-14T14:27:08","guid":{"rendered":"https:\/\/human.wee-ti.de\/?p=854"},"modified":"2024-04-19T13:05:16","modified_gmt":"2024-04-19T11:05:16","slug":"haben-marken-eine-seele","status":"publish","type":"post","link":"https:\/\/humanunlimited.de\/en\/haben-marken-eine-seele\/","title":{"rendered":"Haben Marken eine Seele?"},"content":{"rendered":"<p id=\"ember7652\"><strong>Oh ja. Eine Marke ohne Seele ist nur ein Dingsbums.<\/strong><\/p>\n\n\n\n<p id=\"ember7654\">Ohne ihre immaterielle Identit\u00e4t, bliebe sie lebloses Marketing-Blendwerk. Die Seele erhebt das Produkt aus der Belanglosigkeit in ungeahnte H\u00f6hen. Ihre Seele ber\u00fchrt uns im Innersten und ver\u00e4ndert unseren Blick auf das Produkt, uns selbst und manchmal sogar auf die Welt. Das ist der Unterschied: Produkte haben eine Bedienungsanleitung, eine Verpackung und einen Preis. Marken haben ein Versprechen, ein Gesicht und einen Wert.<\/p>","protected":false},"excerpt":{"rendered":"<p>Oh ja. Eine Marke ohne Seele ist nur ein Dingsbums. Ohne ihre immaterielle Identit\u00e4t, bliebe sie lebloses Marketing-Blendwerk. Die Seele erhebt das Produkt aus der Belanglosigkeit in ungeahnte H\u00f6hen. Ihre Seele ber\u00fchrt uns im Innersten und ver\u00e4ndert unseren Blick auf das Produkt, uns selbst und manchmal sogar auf die Welt. Das ist der Unterschied: Produkte [&hellip;]<\/p>","protected":false},"author":4,"featured_media":834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haben Marken eine Seele? - human unlimited<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humanunlimited.de\/en\/haben-marken-eine-seele\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haben Marken eine Seele? - human unlimited\" \/>\n<meta property=\"og:description\" content=\"Oh ja. Eine Marke ohne Seele ist nur ein Dingsbums. Ohne ihre immaterielle Identit\u00e4t, bliebe sie lebloses Marketing-Blendwerk. Die Seele erhebt das Produkt aus der Belanglosigkeit in ungeahnte H\u00f6hen. Ihre Seele ber\u00fchrt uns im Innersten und ver\u00e4ndert unseren Blick auf das Produkt, uns selbst und manchmal sogar auf die Welt. Das ist der Unterschied: Produkte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/humanunlimited.de\/en\/haben-marken-eine-seele\/\" \/>\n<meta property=\"og:site_name\" content=\"human unlimited\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-14T14:27:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T11:05:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Frank Dopheide\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frank Dopheide\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/\",\"url\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/\",\"name\":\"Haben Marken eine Seele? - human unlimited\",\"isPartOf\":{\"@id\":\"https:\/\/humanunlimited.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png\",\"datePublished\":\"2023-06-14T14:27:08+00:00\",\"dateModified\":\"2024-04-19T11:05:16+00:00\",\"author\":{\"@id\":\"https:\/\/humanunlimited.de\/#\/schema\/person\/d2e9ff3f3146990e59589b465198a51f\"},\"breadcrumb\":{\"@id\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#primaryimage\",\"url\":\"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png\",\"contentUrl\":\"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/humanunlimited.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Haben Marken eine Seele?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/humanunlimited.de\/#website\",\"url\":\"https:\/\/humanunlimited.de\/\",\"name\":\"human unlimited\",\"description\":\"human is the next big thing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/humanunlimited.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/humanunlimited.de\/#\/schema\/person\/d2e9ff3f3146990e59589b465198a51f\",\"name\":\"Frank Dopheide\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/humanunlimited.de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/humanunlimited.de\/wp-content\/uploads\/2020\/11\/Bildschirmfoto-2020-11-09-um-17.36.00-96x96.png\",\"contentUrl\":\"https:\/\/humanunlimited.de\/wp-content\/uploads\/2020\/11\/Bildschirmfoto-2020-11-09-um-17.36.00-96x96.png\",\"caption\":\"Frank Dopheide\"},\"url\":\"https:\/\/humanunlimited.de\/en\/author\/frank\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Haben Marken eine Seele? - human unlimited","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/humanunlimited.de\/en\/haben-marken-eine-seele\/","og_locale":"en_GB","og_type":"article","og_title":"Haben Marken eine Seele? - human unlimited","og_description":"Oh ja. Eine Marke ohne Seele ist nur ein Dingsbums. Ohne ihre immaterielle Identit\u00e4t, bliebe sie lebloses Marketing-Blendwerk. Die Seele erhebt das Produkt aus der Belanglosigkeit in ungeahnte H\u00f6hen. Ihre Seele ber\u00fchrt uns im Innersten und ver\u00e4ndert unseren Blick auf das Produkt, uns selbst und manchmal sogar auf die Welt. Das ist der Unterschied: Produkte [&hellip;]","og_url":"https:\/\/humanunlimited.de\/en\/haben-marken-eine-seele\/","og_site_name":"human unlimited","article_published_time":"2023-06-14T14:27:08+00:00","article_modified_time":"2024-04-19T11:05:16+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png","type":"image\/png"}],"author":"Frank Dopheide","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Frank Dopheide","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/","url":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/","name":"Haben Marken eine Seele? - human unlimited","isPartOf":{"@id":"https:\/\/humanunlimited.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#primaryimage"},"image":{"@id":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#primaryimage"},"thumbnailUrl":"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png","datePublished":"2023-06-14T14:27:08+00:00","dateModified":"2024-04-19T11:05:16+00:00","author":{"@id":"https:\/\/humanunlimited.de\/#\/schema\/person\/d2e9ff3f3146990e59589b465198a51f"},"breadcrumb":{"@id":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/humanunlimited.de\/haben-marken-eine-seele\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#primaryimage","url":"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png","contentUrl":"https:\/\/humanunlimited.de\/wp-content\/uploads\/2024\/03\/Out-of-the-Box.png","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/humanunlimited.de\/haben-marken-eine-seele\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/humanunlimited.de\/"},{"@type":"ListItem","position":2,"name":"Haben Marken eine Seele?"}]},{"@type":"WebSite","@id":"https:\/\/humanunlimited.de\/#website","url":"https:\/\/humanunlimited.de\/","name":"human unlimited","description":"human is the next big thing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/humanunlimited.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/humanunlimited.de\/#\/schema\/person\/d2e9ff3f3146990e59589b465198a51f","name":"Frank Dopheide","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/humanunlimited.de\/#\/schema\/person\/image\/","url":"https:\/\/humanunlimited.de\/wp-content\/uploads\/2020\/11\/Bildschirmfoto-2020-11-09-um-17.36.00-96x96.png","contentUrl":"https:\/\/humanunlimited.de\/wp-content\/uploads\/2020\/11\/Bildschirmfoto-2020-11-09-um-17.36.00-96x96.png","caption":"Frank Dopheide"},"url":"https:\/\/humanunlimited.de\/en\/author\/frank\/"}]}},"_links":{"self":[{"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/posts\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":2,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/posts\/854\/revisions\/1415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/media\/834"}],"wp:attachment":[{"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/humanunlimited.de\/en\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}