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Purpose

Purpose is the ability to activate the inner potential of people and companies so that they can surpass themselves. Detecting, articulating, and making this deep, inner drive tangible and visible is a highly sensitive and creative task. It's exactly our job. In two phases (development & activation) and a total of seven steps, we work minimally invasively with a team of 12 from your company, get to the bottom of things, find the core of the core, and bring it to life. In three to six months, we do a thorough job. You get the purpose, the narrative, and the implications. This holds the business together, provides orientation, and makes a difference — also in terms of sales, customer satisfaction, and employee satisfaction.

Development

Phase 1

Purpose is not a Lipstick on a gorilla
Exceptional, creative minds with keen intuition bring your corporate spirit to light. We look back at the day the company was founded and into the future, delve deep, and venture beyond the horizon with experts. We answer the question of what is important to the company and what the world needs. At the interface, we find the reason for being and doing. Together, in sparring. This unleashes new forces – from the very first moment. The end result is the core of the core, the purpose statement, the narrative, and the UN goals that are being contributed to. And then the real fun begins. Implementation into daily activities.

IG BANG

Meaning needs sensuality. The purpose must be visible and tangible. And something has to change. That's why we choreograph the launch and implementation. We create curiosity and anticipation, develop understanding and tools so that the purpose unleashes new forces – across all areas. Signature stories and success stories ensure that energy and interest remain high.

Activation

Phase 2

usiness

Those who know their purpose will always find a way. Purpose drives innovation and strengthens resilience. Our meaningful happenings open doors and provide insights into key business areas. What is changing in HR, communications, marketing, sales, product development, and customer care? With clarity comes the power to implement and joy. And that pays off immediately.

rand

RAND

The brand combines entrepreneurial expertise, character, and continuity to create a desirable image in the minds of those involved. We ensure clarity, strength, and identification. Purpose needs form, tone, values, and stories. The brand and its communication offer a large and rewarding stage. Corporate identity, visual and verbal identity, imagery, campaigns, employer branding, personal brands, and LinkedIn—there are many small levers that can move big things.

EHAVIOUR

Very few mission statements make it from PowerPoint to real life. People and real life are unpredictable, and we should take this into account when implementing them. Interest instead of information. Action instead of talk. Storytelling instead of number crunching. Roll-in instead of roll-out. Employee journeys and upsides instead of offsites make the difference and turn employees into allies.

The mother of all entrepreneurial answers is one question: What for? Purpose as an inner drive provides orientation. This is followed by the vision with the answer to WHAT kind of company we want to be. And it is implemented through the missions: the question of HOW exactly we get there. We show you the way and the shortcut. The four 's help with this. Our home is not the drawer, but the creative challenge. You can call us for anything that can be solved with creative intelligence. Give it a try.